I'd like to talk about a new phenomenon that is sweeping
televisions all across America, the Sun Drop commercials! Oh the enthusiasm,
the spunk, the comedy! The 30 second commercials are undoubtedly hilarious.
Why? Because there is a white girl dressed up like she’s living in the 80s
dancing to Snoop Dog’s drop it like it’s hot. She is “dropping it like its hot”
during a hot summers day but because she is drinking a Sun Drop she is not pestered
by the heat. But the commercial raises a
serious question. Do amusing commercials induce Americans to buy the product?
Let us take the Sun Drop commercial for example. I’ve seen
the commercial and love it but I never once actually thought about drinking the
product they are cleverly trying to sell. Now in my case, I’m not sure that if
I was ever presented with the soda I would or would not try it, but the point
is that I, even after really enjoying the commercial I would not just get up
and buy it. Does that make the commercial incompetent? I guess that depends on
their goal. If it was to get the name out, and induce a little laughter, I’d
say definitely not. I myself pulled up the commercial on you tube the other day
to show a friend.
I wonder, what is a
commercials purpose when using outrageous humor? Is the hope that because we
enjoy the ad so much we will associate our happy feeling with the product? Is It
just so that we know the name of the brand? Are commercials comical instead of
convincing us with a strong tone that we need the product for a reason? I’m not
sure. But if you enjoy this commercial, I would suggest searching for the
newest one, There is too much booty in the pants, too much booty in the pants!